Friday, August 15, 2014

Price and government incentives


The base retail price for the 2011 model year Leaf in the US was US$32,780 before any applicable tax incentives (federal tax credit).[42][212] Nissan also had a 36-month lease option for US$349 a month for the SV trim and US$379 a month for the SL trim, plus an initial payment of US$1,999 in both cases.[293] For eligible customers there is an electric vehicle federal tax credit for up to a US$7,500established by the American Clean Energy and Security Act of 2009. The federal tax credit shrinks by automaker after it has sold at least 200,000 vehicles in the US, and then it phases out over a year.[212] Nissan explained that it priced the Leaf lower in the US than in Japan because it wants to achieve higher sales in that market.[212] Other state and local incentives are available and may further decrease the cost. California initially had a US$5,000 statewide rebate for FY 2010-2011 available through the Clean Vehicle Rebate Project (CVRP), and it was decreased to US$2,500 for FY 2011-2012.[294] Georgia has a US$5,000 tax credit, and Oregon has a US$1,500 tax credit.[42]
The base retail price for the 2012 model year Leaf SV was increased to US$36,020 including a US$820 destination charge, and the 2012 Nissan SL is also priced higher, at US$37,250. Both 2012 model trims include more standard equipment than the 2011 model. These prices do not include any federal or local government incentives or tax credits. The three-year lease for the 2012 Leaf SV was increased to US$369, a US$20 increased over the lease rate for a 2011 model.[214][295] Kelly Blue Book (KBB) estimates the 2012 Nissan Leaf's resale value at 39.0% of its original price after 3 years and 25.5% after 5 years.[296][297] KBB explained that the residual value for a plug-in electric car is lower than the market 35.5% average due to the US$7,500 federal tax credit, which lowers the transaction price and pushes the residual value lower.[296] For the 2013 model year Nissan introduced a new stripped-down base-level Leaf S trim, with pricing starting at US$28,800. The mid-level Leaf SV starts at US$31,820, and the high-end Leaf SL trim starts at US$34,840. All prices have a mandatory US$850 destination fee added.[118]

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